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What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
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What2Know - a Marketing and Communications Podcast
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Now displaying: May, 2019
May 30, 2019

We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital, share how we are working together to make the world a healthier place through marketing communications. 

May 23, 2019

Looking beyond treatment is key to improving the cancer care journey. This week Entrepreneur Bill Rancic and Astellas Pharma's Oncology SVP Mark Reisenauer, discuss the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine.

May 9, 2019

Part of creating better healthcare outcomes requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in this, discusses the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.

May 2, 2019

Creating a patient experience that is instant, ongoing, and relational is the future of healthcare. Blake McKinney, MD, Chief Medical Officer of CirrusMD and President of CirrusMD Provider Network discusses telemedicine, the future of industry, and Les Miserables.

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