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What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
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What2Know - a Marketing and Communications Podcast
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Now displaying: 2019
Feb 28, 2019

When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.

Feb 21, 2019

It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.

Feb 14, 2019

Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.

Feb 7, 2019

Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.

Jan 31, 2019

Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.

Jan 24, 2019

Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.

Jan 17, 2019

Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.

Jan 10, 2019

Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.

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