Info

What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
RSS Feed Subscribe in Apple Podcasts
What2Know - a Marketing and Communications Podcast
2020
December
November
October
September
August
July
June
May
April
March
February


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Dec 3, 2020

Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.

Nov 25, 2020

Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.

Nov 19, 2020

Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.

Nov 12, 2020

The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.

Nov 5, 2020

Jane Sarasohn-Kahn, Author, Health Economist & Advisor, rejoins the show and her message about health citizenship could not be timelier. She unpacks the 2020 Election, key trends, COVID-19, and what this all potentially means for healthcare.

Oct 22, 2020

Welcome back, Jesse Draper, Founder & General Partner of Halogen Ventures! Jesse joins the show to discuss her recent, viral Medium article, plus she shares the importance of investing in women and unpacks why this is an opportunity, not a charity.

Oct 15, 2020

Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world.

Oct 8, 2020

Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss, to discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue to be first at what's next in healthcare.

Oct 1, 2020

Hemant Taneja, Investor, Entrepreneur, and Author joins the show to discuss the importance of health assurance, shares why tech shouldn't disrupt health and reminisces over Bob Marley.

Sep 24, 2020

Daniella Koren, CEO and founder of Arches Technology, joins the show to share her experience as a past winner of the Astellas Oncology’s C3 Prize, her expertise as an entrepreneur and how others can apply for the C3 Prize before the application window closes on September 28, 2020. Daniella also discusses how Arches Technology developed MyCareCompass, a digital patient education, and engagement program, to help people impacted by cancer navigate everyday care by providing relevant information and evidence-based education in an easy-to-understand format, one step at a time.

Sep 18, 2020

Redesigning conventional drug development to function efficiently during COVID-19 and other pandemics is essential. Professor Gareth Griffiths and Professor Saye Khoo explain how their platform, AGILE, is designed to do this necessary work.

Aug 20, 2020

Guy D’Andrea, Founder & Managing Partner of Discern Health (a W2O company), outlines the fundamentals of value-based healthcare, he discusses Discern and W2O's recent partnership and shares his love of U2.

Aug 13, 2020

W2O’s Global Privacy Officer, Dan Linton, joins the show to discuss how our recent survey serves as a data privacy playbook for healthcare companies, how our findings were impacted by COVID-19, and what this research means for the healthcare industry as a whole.

Jul 30, 2020

Amberly Lago, Motivational Speaker & Best-Selling Author, joins the show to share her life story, a story of true resilience. Learn how you can start where you are, use what you have, and do what you can.

Jul 23, 2020

Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life shares how we achieve health equity, why she founded The Center for Excellence in Life, and the importance of using your voice.

Jul 16, 2020

Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS are this week's guests of What2Know. The two discuss Tom's recent appointment to the 21GRAMS’ team and the importance of bringing thoughtful creativity into healthcare.

Jul 2, 2020

On June 2nd 2019, Miles Hall was in a mental crisis. When his family called law enforcement for help, he was shot and killed by the Walnut Creek Police. Taun Hall, Miles' mother and Co-Founder of the Miles Hall Foundation, shares his story.

Jun 30, 2020

Physicians treating patients from marginalized communities must practice cultural humility. Dr. Monica Gandhi, SF Co-Chair for the AIDS 2020 Conference, discusses this on our latest episode of What2Know. She also shares lessons from the HIV pandemic that apply to the COVID-19 pandemic, and she discusses this year's AIDS 2020 Conference.

Jun 25, 2020

Health equity is at the forefront of the COVID-19 conversation. Cynthia Carey-Grant, Oakland Co-Chair for the AIDS 2020 Conference joins the show to discuss health disparities within marginalized communities. She also shares the parallels between HIV and the coronavirus and highlights what she's looking forward to during this year's virtual conference.

Jun 22, 2020

Jennifer Gottlieb, W2O Global President, and Muscular Dystrophy Association (MDA) Board Member chats with Lynn O'Connor Vos, President & CEO of the MDA. The two discuss how the MDA has pivoted amid COVID-19 and how the MDA is transforming the lives of people with neuromuscular diseases.

May 28, 2020

Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator, discusses how the fitness platform has adjusted to COVID-19 and shares key organizational learnings gleaned during the pandemic.

May 21, 2020

Creating cultural competency within healthcare organizations is key for patients. Eloiza Domingo of Astellas Pharma US discusses the importance of cultural competency within the industry and unpacks how diversity and inclusion improves patient outcomes.

May 14, 2020

Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection at the Royal Free Hospital outlines what is being learned about COVID-19 and how these learnings impact treatment.

May 7, 2020

Dr. Joseph Habboushe, Emergency Medicine Physician at NYU and CEO of MDCalc, shares his experience of combating COVID-19 from the ground in NYC.

May 4, 2020

W2O’s newest team member, Bryan Specht is this week's guest on What2Know. He chats about his new role at W2O, the uberization of healthcare, and key lessons learned amid COVID-19.

1 2 3 4 5 6 7 Next » 7