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What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
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What2Know - a Marketing and Communications Podcast
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Now displaying: Page 3
Apr 26, 2019

Investing in healthcare and technology is critical for building a healthier world. Lisa Suennen of Venture Valkyrie and Manatt, Phelps & Phillips, LLP, unpacks what this looks like, predicts the future of health and tech, plus she shares her connection to four-leaf clovers.

Apr 11, 2019

He’s back! Jeremiah Owyang, Founding Partner & Industry Analyst of Kaleido Insights, rejoins What2Know to discuss the inevitable relationship between tech and healthcare. He also divulges how tech is reshaping health, forecasts the future of the industry, plus he shares his current favorite reads.

Learn more about Modern Wellbeing.

Apr 4, 2019

Implementing AI into healthcare, when done in the appropriate way, can positively impact the industry greatly. Eric Topol, MD, EVP of Scripps Research and Author, discusses introducing AI to healthcare, his book "Deep Medicine", and shares what he'd like to change in healthcare.

Mar 28, 2019

If we invest in the future, in the right ways, we can make the world a better place for all. Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor, dives into this further on this week’s episode. Plus, he discusses technology’s relationship to healthcare, the aging population, and a new book he's particularly excited about.

Mar 21, 2019

Designing a good product in healthcare ultimately can lead to a healthier world. ck Andrade, PhD, Director of Product Management, Philips, discusses the part she plays in her current role and forecasts her vision for the future of healthcare. Plus, you won't believe what she does in her spare time.

Feb 28, 2019

When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.

Feb 21, 2019

It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.

Feb 14, 2019

Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.

Feb 7, 2019

Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.

Jan 31, 2019

Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.

Jan 24, 2019

Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.

Jan 17, 2019

Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.

Jan 10, 2019

Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.

Dec 20, 2018

Partnership is critical when it comes to innovating in healthcare. Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. She discusses JNJ's commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective.

Dec 13, 2018

Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. Amassing nearly 1 billion views on Youtube, Alex, has become a master of social strategy. He discusses how to build your audience on social media, the importance of individual channel strategy, and being a hopeless romantic

Dec 6, 2018

Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.

Nov 29, 2018

Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.

 

 

Nov 15, 2018

This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.

Nov 8, 2018

Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.

 

 

Nov 1, 2018

Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.

Oct 25, 2018

We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.

Oct 18, 2018

Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.

 

Oct 11, 2018

Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.

Oct 5, 2018

Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.

Sep 27, 2018

Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.

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