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What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
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What2Know - a Marketing and Communications Podcast
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Now displaying: Page 4
Sep 20, 2018

Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.

Sep 13, 2018

Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.

Sep 7, 2018

Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.

Aug 30, 2018

Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.

Aug 24, 2018

Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, and consumer industries. See more at w2ogroup.com/what2know

 

Aug 16, 2018

Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.

Aug 9, 2018

Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.

Aug 2, 2018

Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.

Jul 26, 2018

How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.

Jul 19, 2018

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen. 

Jul 12, 2018

Producing content that adds value for both brands and audiences is an absolute must. Otto Bell, Chief Creative Officer of CNN’s Courageous, shares how to serve both masters, his obsession behind the periodic table, and his love of Van Morrison.

 

Jul 5, 2018

Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.

Jun 28, 2018

How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.

Jun 21, 2018

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.

Jun 14, 2018

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.

Jun 7, 2018

Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.

May 31, 2018

Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.

May 24, 2018

Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.

 

May 17, 2018

No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.

May 10, 2018

The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. This week Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O, about how this looks, what JNJ Innovation is doing about it, and the King Pop.

May 3, 2018

What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.

Apr 26, 2018

Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.

 

Apr 19, 2018

Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.

 

Apr 12, 2018

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.  

Apr 5, 2018

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.

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