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What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
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What2Know - a Marketing and Communications Podcast
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Now displaying: Page 5
Apr 2, 2018

On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.

Mar 29, 2018

In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.  

Mar 22, 2018

Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.

Mar 15, 2018

Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teens.

 

Mar 8, 2018

Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.

Mar 1, 2018

In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.

Mar 1, 2018

In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.

Feb 22, 2018

In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!

Feb 15, 2018

Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.

 

Feb 8, 2018

This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.

Feb 1, 2018

Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.

Jan 25, 2018

Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.

Jan 18, 2018

Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.

Jan 11, 2018

Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats.

For additional insight, check out his book, "Where Does it Hurt"

Jan 4, 2018

Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.

Dec 28, 2017

Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.

Dec 21, 2017

The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.

Dec 14, 2017

Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.

Dec 7, 2017

Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.

Nov 30, 2017

Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.

Nov 16, 2017

Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic -  the future of cancer research. 

Nov 10, 2017

Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.

Nov 2, 2017

CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).

 

Oct 26, 2017

What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.

Oct 19, 2017

Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI  & agentive technology.

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