Info

What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
RSS Feed Subscribe in Apple Podcasts
What2Know - a Marketing and Communications Podcast
2021
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: May, 2017
Mark McKinnon, Exec Producer of Showtime’s: Crafting Successful Political Campaigns and TV shows Through Storytelling | Ep 14 0
May 25, 2017

Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition.

This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb

For more information, contact us at info@w2ogroup.com.

Jim Weiss, CEO & Founder, W2O Group: Understanding the 7 Traits of Effective Entrepreneurial Employees | Ep 13 0
May 18, 2017

Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.  

To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk

View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5

Contact us for more information: info@w2ogroup.com

Marta Newhart, VP of Global Communications, Johnson Controls: Managing Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally| Ep 12 0
May 11, 2017

Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more!

Contact us for more information: info@w2ogroup.com

See more at w2ogroup.com/what2know

Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival: Curating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival | Ep 11 0
May 4, 2017

Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more.

*Note: The band Hugh refers to is "CarSick Cars", not "Go Car Go". You can listen to their full album here: https://www.youtube.com/watch?v=Q5eEJLdtAqU  

Contact us for more information: info@w2ogroup.com

See more at w2ogroup.com/what2know 

1