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What2Know - a Marketing and Communications Podcast

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
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What2Know - a Marketing and Communications Podcast
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Now displaying: December, 2020
Dec 17, 2020

Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.

Dec 10, 2020

Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.

Dec 3, 2020

Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.

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