Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.
Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic - the future of cancer research.
Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.
CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).
What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.
Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI & agentive technology.
CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.
Host Aaron Strout looks back at the last 32 episodes and highlights some of the most notable speakers and topics, and hints at what’s to come.
Please send in questions or speakers you would like to hear from on the show, and we encourage you to give feedback via an Itunes review. Thanks for listening!
Leveraging social media and technology has proven to be highly impactful for the culinary industry. Erik Murnighan, President of The International Culinary Center chats about the plethora of ways food has benefited from the evolution of tech & social.
Kim L. Hunter (Founder & Managing Partner of KLH & Associates + President & CEO of LAGRANT COMMUNICATIONS) noticed a major issue in our industry and decided to do something about it. Kim is also the founder & CEO of the LAGRANT Foundation, an org. that addresses the lack of diversity in the advertising, marketing and public relations fields. He shares how prioritizing diversity strengthens organizations and enables stronger ideas for clients.
Digital has forced every industry to adapt, change and innovate. From automotive to music, corporations are being pushed to be creative like never before. This week’s guest, Jeremiah Owyang, Founder of Crowd Companies, discusses how top organizations are operationalizing innovation and what steps companies need to take in order to ensure they are not left behind.
The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.
Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.
Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.
Adam Klein, winner of Survivor, has always believed in the power of championing for good while pursuing your dreams. From managing a homeless shelter to fighting cancer through a campaign inspired by his mother (#LiveLikeSusie), he understands no goal is out of reach. Learn more about the #LiveLikeSusie campaign.
Musician, ZZ Ward, has used social media (particularly Instagram) to connect with her audience. From sharing her lack of love of early mornings to what it’s like to travel across two continents in three 3 days, ZZ’s fans have authentic and direct access. She discusses how this has helped shape her relationship with fans.
Mark Stouse, CEO of Proof recognizes the power of data and its necessity to any organization. On this week’s episode he discusses how to accurately prove cause and effect, but more importantly, the value that adds to a business.
Jonathan H. Corr, President & CEO of Ellie Mae, has seen the evolution of the mortgage business. Even though technology has changed the way the mortgage industry operates, Jonathan understands that customers value high touch experiences just as much as high tech experiences. On this week’s episode, he discusses this notion and the upcoming Ellie Mae Classic, a charity golf tournament that supports Bay area charities that our firm is also excited to support!
Joanne Pasternack, VP Community Relations, Exec. Director, Warriors Community Foundation has dedicated her career to helping businesses and organizations serve their communities. On this week's episode she shares why organizations value corporate social responsibility, what it takes to scale initiatives, and what value these initiatives bring to communities.
Learn more about the Warriors Community Foundation here: http://www.nba.com/warriors/foundation/
Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands.
Colonel William Reeder Jr. chats with Aaron Strout about how to effectively lead and what makes an exceptional leader. Through his time in the military (including being a POW during the Vietnam war), Colonel Reeder recognizes how attitude effects outcome. Hear more about his remarkable journey.
Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand.
John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Listen to find out more.
Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth.
Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156
Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama.
If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.